Established in 2011, Clever Idiots Inc. is more than just a quirky name. As a Los Angeles-based company, our name often raises eyebrows and smiles, leading many to ask about the story behind it. Inspired by the delightful fusion of cultures in our work, we chose an oxymoron, “Clever Idiots,” to reflect our dedicated, strategic approach and our playful, risk-taking side. True to its nature, it serves as a constant reminder to take our work seriously, but never ourselves. That’s the Clever Idiots’ way!

 

Our heartfelt mission is to infuse the North American market with the distinctive charm, vibrancy, and creativity of Japanese pop culture. We are not just an importer and distributor, but curators of delight, dedicated to bringing extraordinary products that sprinkle whimsy into everyday life.

 

Our strength lies in our deep understanding of both Japanese and American cultures, enabling us to bridge the East and West effectively. We foster strong relationships with Japanese manufacturers and designers, nurturing partnerships that allow us to curate a selection of products that blend the best of both worlds harmoniously.

 

Every product we distribute is a testament to our shared dedication with our Japanese partners. Each item, embodying high quality and genuine uniqueness, represents the captivating colors, adorable characters, and distinctive designs that define Japanese pop culture.

 

As we look towards the future, our excitement stems from our commitment to continue serving our customers with captivating product lines, and nurturing our relationships with our Japanese partners. Each new launch is an opportunity to further immerse our audience in the fascinating world of Japanese design. At Clever Idiots, we don’t just sell products; we share experiences, promote cultural understanding, and above all, strive to spread joy. Seeing our customers smile is the greatest reward and motivator in our journey.