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Mission Statement

“To spread imagination through unique products”


Company Profile

When you want fun, you want Clever Idiots. We’re all about the bright colors, cute characters and unique designs of Japanese culture, and now, we’re on a mission to bring it home to you. Whether it’s a cozy Kigurumi or a Sushi Cat blind box, our products deliver happiness, humor and a whole lot of personality. After all, life’s too short to be boring.

Based in California with Japanese roots, we’re able to combine the best of both worlds. Each of our products is an imaginative blend that tailors Japanese design to the Western lifestyle. Made for the young at heart, our gifts and toys prove playful originality is great at any age.

The best part? Our products are all unique. With inspiration drawn from the here-and-now of Japanese culture, we’re setting the standard with our designs and collaborations. And because we put careful attention into the quality and manufacturing of each item, you can rest assured knowing the little something special you ordered truly is special.

As for the future, keep an eye out for our new product lines and launches. The world is full of fun, interesting ideas and we want to explore them all. Because when there’s a smile on your face, we’re smiling, too.